The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology PowerBait scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action that fresh and saltwater species find hard to resist. Infused with Berkleys legendary PowerBait scent the scientific formula emits a taste and smell that mimics real prey and makes fish bite and hold on 18x longer than traditional unscented plastics.

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