Located in the heart of Tasmania’s Derwent Valley at 41 High Street, New Norfolk, Williams Outdoors is a locally owned and operated family business proudly serving the community since 1999. Founded by Ray Williams, the business began with humble roots — just half a dozen firearms in a local hardware store — and has grown into a trusted destination for outdoor enthusiasts.

Today, Williams Outdoors stocks over 200 new and used firearms, along with a comprehensive range of ammunition, hunting accessories, fishing gear and camping equipment. Whether you’re heading out hunting, fishing, or camping, we’re your one-stop shop for quality gear and expert advice.

Our knowledgeable team is made up of passionate hunters and fishers who bring real-world experience and expertise to everything we do. We take great pride in delivering exceptional customer service and offering a wide selection of high-quality products to the Derwent Valley and Southern Tasmania.

We are continuing to expand our online store for customers to enjoy, with our website currently showcasing just a small portion of what we have available in-store. As the website grows, more products will be added. In the meantime, we invite you to visit us in-store to explore our full range and have a chat with our friendly, experienced staff.